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Birth Wright Affirmation Cards


BirthWright Affirmation Cards: your secret weapon for a positive and empowering pregnancy, labour and birth.


You might be wondering: what the hell are ‘affirmations’ and how on earth will they help me give birth to my baby?!

Allow me to enlighten you….

Put simply, affirmations are POSITIVE STATEMENTS used to EMPOWER you.

The power of positive thinking is well known in the sporting world. Most athletes and sports people use affirmations, along with visualisations, as part of their regular training routine. Likewise, in Hypnobirthing, positive statements, or affirmations, are a really powerful training tool.

Affirmations are always POSITIVE and PRESENT: we say them as if they are already true. Used in this way, they work by flooding our subconscious mind with positive and empowering statements about pregnancy, labour and birth, to help foster a ‘can do’ mindset and fill you with confidence: where my mind leads, my body follows.

I have carefully selected the affirmations in this pack for maximum impact. They may seem simple, but they are remarkably effective.

You can use them in any way that suits you. You don’t have to read or display all of the affirmations at once, but you can. If there is one affirmation you particularly like, you might choose to write it in your journal or diary so you notice it throughout the day, or pick one at random each morning.

In preparation for my recent home birth, I pegged a whole set along some string and hung them up in my living room.

Priced at just £12.50, shipping is FREE to all UK addresses and 10% from the sale of each set of BirthWright Affirmation Cards will be donated to The Rainbow Trust Children’s Charity. Each set of cards is made up of 25 carefully selected positive statements, or affirmations, lovingly designed and created by me, Helen Wright, here in the UK.

Each card is printed on 350gsm, high quality paper, business card sized, in a beautiful matte laminate finish. Each set is presented in an elegant, slim black box, made from 100% recycled card; the paper covering is made partly from recycled material and the remainder being from sustainable forests. The lid is embossed with metallic silver BirthWright lettering.


East London based Helen Wright is double mama to two gorgeous little humans. In her spare time (!) she works as a Positive Birth Coach and Postnatal Revival Expert. Her mission is to support parents to achieve the right births for them and their babies and help them to thrive in the precious postnatal period and beyond.

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Cancellation / Return / Exchange

In the unlikely event that you are not completely happy with your order, please email to discuss. Orders must be returned within 7 days of receipt. Returns or exchanges will only be accepted in perfect condition. You are advised to use tracked or registered mail to ensure that your package reaches me. I do not refund or exchange returns which do not reach me. You are responsible for all costs incurred. Refunds will be processed within 7 days, minus the original delivery cost.


Shipping is FREE to all UK addresses and will be sent via Royal Mail 2nd class within 48 hours of receipt, to the address given when you placed your order. Delivery takes approx 3-5 days. I cannot be held responsible if delivery is delayed because of events outside of my control. For any other shipping options please contact


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